ARTICLE: CENTRALITY OF COMMUNICATION || AZAM SHAH

 Centrality of Communication:

First of all I would like to explain what is the meaning of "centrality". So, in the term of communication the word "centrality" means; main point, focal point, or central point.

Now the simple question may arrive in your mind that who is actually the central point of communication, either the audience or a speaker?
So, obviously the one who is speaking to the audience is central point of communication. Like, if I am doing class presentation so all my classmates will be considered as audience while the presenter will be known as central point of communication.

Similarly if someone is delivering a public speech so S/He is the central point of communication.
So, a communicator should know the formula of 5w's and 1H. S/He should know "When to talk What, Where to talk, Why is S/He talking, to Whom S/he is talking, and How to talk. Because a communicator is central point of communication and as I told you initially that it's a responsibility of a communicator to know the mentality level, religion, sect, language, culture, and tradition of it's audience so that a communicator could deliver her/his speech accordingly and it's one of the sign of a good communicator.

A speaker/communicator should know how to talk and must know her/his vocal, emotions, face expressions, body language, and language because S/he is the central point of communication.

So, this is actually the Centrality of Communication.

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